December 2007 - Posts

  • Direct2Dell and IdeaStorm During the Holidays

    I will be taking a break from publishing new content for Direct2Dell this week while I spend Christmas with my family and friends. During this time, I will handle comment moderation through a team of folks, and will work to keep up with requests for customer service. I'll get to things that aren't support-related when I return later next week.

    Moderators will be checking in on IdeaStorm every day over the break to make sure everything runs smoothly. On December 25 and January 1, idea moderation will be turned on. This means that any ideas submitted on those days will first be checked by a moderator before being published. Comments will not have prior moderation to maintain the free flow of conversations. If you do submit an idea on these days, please be patient, your idea will soon show up on IdeaStorm, it will just take a bit longer than you are used to.

    Happy Holidays to Direct2Dell readers and to the IdeaStorm community. We wish you, and all your friends and families well during this time and beyond.

  • More Retail Expansion in Europe and Asia

    I'm late in sharing this, so I bet many of you have been keeping up with the news, but for those that might have missed it, we recently announced two different retail agreements that will extend our retail reach into several parts of Europe. Earlier in December, we announced an agreement with DSG International plc (DSGi). Starting in next month, customers will be able to buy high-end gaming systems, notebooks and desktops across DSGi's network of stores, including PC World, Currys and Currys.digital stores in the UK, as well as Dixons.co.uk online. Customers will also be able to buy Dell products through the European network of DSGi store brands such as Electro World, PC City, and Elkjop.

    In the U.K., services for these Dell products will be handled by DSGi's TechGuys. They will offer a range of customer service options including installation and setup, telephone support and more.

    This agreement with DSCi will eventually cover stores in the United Kingdom, Ireland, Spain, Italy, Greece, Norway, Finland, Sweden, Denmark, Czech Republic, Hungary and Poland.

    The other retail agreement is with Tesco, which serves customers in Europe and Asia. Also beginning next month, customers will be able to purchase Inspiron and XPS products mainly in the United Kingdom, but also in stores located in Ireland, Poland, Czech Republic and Slovakia.

  • XPS M1530: Higher Resolution Displays Now Available

    Since we launched the XPS M1530, much of the customer feedback has unanimous. Lots of Direct2Dell readers like MVH, Shelby, Steve, Chong and others all asked for higher resolution displays. The IdeaStorm community weighed in specifically on this issue with the XPS 1530 Resolution ?? idea from user avnanda. And it was also on kennywrx's wish list  in his Dell XPS M1530 idea, which he submitted before the official launch. This gets us part of the way there.

    Starting today, customers in the United States can order the notebook with two additional display options.

    • WXGA+: Supports up to 1440 x 900 resolution
    • WSXGA+: Supports up to 1680 x 1050 resolution

     

  • Blade innovation and Dell: More than cardboard boxes

    A while back, Glenn posted a blog entry about the independent third party study on Out of Box Experience for HP and Dell blades. HP's response on their website was more about the 78 boxes it took to ship their blades (Dell shipped in two boxes), but they missed the point.  The real issue - a number one IT issue according to Gartner - is "greener IT", including design, packaging, manufacturing, disposal, and power use, in addition to packaging.

    Certainly HP offers an optional service for a fee that bundles products to reduce packaging.  But there is no opportunity to order this option when you configure an HP system online, so there is no telling how much they charge for yet another solution that Dell provides standard for free.

    What happens after the boxes get unpacked is where the real differences become apparent.  As HP noted in their response, "Things really get interesting if you compare HP and Dell after the systems are turned on."

    InfoWorld noted Dell's leadership for deployment in their independent blade comparison ("Battle of the Blades", InfoWorld, March 2007):

    "Whereas the other vendors spent six to eight hours of their testing day working to get the SPEChpc benchmarks running properly and with the best results possible, Dell ran the full benchmark suite in their 90-minute preparation period the day before their official testing day - and those 90 minutes included their initial chassis power up and system check procedures."   

    An independent study shows that Dell also delivers better performance and lower power use.  In fact, Dell PowerEdge blades delivered better energy efficiency and better performance than HP in every configuration tested.  The previously mentioned InfoWorld report also noted Dell's performance superiority: "The Dell PowerEdge 1955 produced the best SPEChpc numbers by far of any of the blade systems tested." 

    Customers concerned with power consumption or capacity challenges, need look no further than the most energy efficient PowerEdge blades from Dell - Energy efficiency and performance per watt that HP can't beat. 

    Even though this was an out of box deployment study, HP never skips an opportunity to bring up their proprietary Virtual Connect hardware and software, as they do in their response.  But when you add it all up it's a pretty tall order from a cost perspective: 

    • $5,499 per Virtual Connect Ethernet switch x 4 = $21,996
    • +$9,499 per Virtual Connect Fibre switch x 2 = $18,998
    • +$9,000 for the Virtual Connect enterprise license per chassis = $49,994

    So it's not just about boxes, it's about how Dell Simplifies IT by providing blade solutions to help our customers Get IT faster, Run IT better, and Grow IT Smarter.  Better energy efficiency, faster deployment and fewer boxes are just the start.  Now that's green and simplified IT.  Dell provides simple solutions to empower our customers to combat IT complexity, not imprison them with expensive, proprietary technology. 

    That's the real story.

  • Server Performance: A Comparison

    Performance is certainly an important element for customers to consider for their server purchases. But with IT budgets under strain and all-too-often being focused on simple management and maintenance of infrastructures, it's important to consider how complete server solutions will deliver increased TCO in data center operations.

    More and more customers tell us they're looking for simplified solutions that:

    • Are fully tested and certified with software OS and application partners,
    • Integrate embedded technologies into the hardware
    • Optimize components for various deployments, environments and workloads
    • Have all these critical elements integrated into the solution before they even leave the factory

    Input from 3rd party testing services is a key element in measuring that customers use when determining which solution will work best in their environment. Benchmarking provided by industry standard bodies such as the SPEC, BAPCo, TPC and Storage Performance Council help provide objective information that can be used to compare computer platforms, components, operating systems, and specific system configurations.

    That is why we are so proud of recent benchmarks that evaluated performance of business applications showing that Dell outperformed HP, IBM, Fujitsu-Siemens, and Sun.

    #1 server for database: SPECjAppServer2004 - #1 performance with 1950 III and R900; Top Application Server/Database performance for 2 node with Oracle Application 10G.

    #1 server for virtualization: VMmark - #1 performance with 2950 III and R900; Leaders in 2-socket and 4-socket server virtualization performance.

    #1 server for Java: SPECJBB2005 - #1 performance with the R200, 2950 III, and R900; Top Java Based Application performance for 1-socket, 2-socket, and 4-socket servers.

    #1 server for power efficiency: SPECpower - #1 performance/watt for currently shipping systems with the 2950 III; The first industry-standard benchmark that measures power consumption in relation to performance for servers.

    #1 server for price per performance: TPC-E Price/Performance- #1 with the 2900 III; Top performance for on-line transaction processing workloads for database applications.

    The results speak for themselves - we've listened to our customers and what they're looking for in server solutions that are designed to simplify and deliver optimal TCO.

    This is exactly what Simplify IT is all about - delivering solutions that customers know will help them get IT faster, run IT better, and grow IT smarter. When you have the most highly optimized solution for your environment today, more IT budget dollars can go to innovation tomorrow - something every customer likes to hear. Learn more about simplifying your IT.

  • Ubuntu 7.10 Offering - Technical Details

    Now that we have shared that Ubuntu 7.10 is available for sale on select Dell systems, I'd like to take the opportunity to give an update on what customers can expect with this offering. Most of the Ubuntu 7.04 technical details are still valid for this release, but there are a number of changes that I'd like to point out:

    • On every system purchased pre-installed with Ubuntu 7.10, we are now providing Corel's LinDVD DVD playback software by default. This application will allow customers to *legally* play encrypted DVD movies on their desktop or laptop. Note that this is a closed-source, proprietary application, and is not included on the Ubuntu 7.10 OS media.
    • Compiz Fusion desktop effects are enabled by default on all systems sold with Ubuntu 7.10. We chose to only turn on the effects that Ubuntu 7.10 enables by default, but customers can easily configure additional effects. Here's a YouTube clip that shows off some of the effects. And if you're interested, the Compiz Fusion wiki maintains a list of available plug-ins.  
    • Based on customer feedback, as well as to enable desktop effects, we are now installing and enabling the NVIDIA 3-D OpenGL driver by default on systems purchased with NVIDIA video cards.
    • We are now placing a DVD restore ISO image on the user's desktop. By burning this ISO to a disc and then booting to it, customers can restore their operating system to the exact state in which they received it. This now gives customers a second option to restore their OS, in addition to the reinstallation partition already located on the hard drive.
    • The Adobe Flash player is installed by default (so you can watch Direct2Dell vlogs in their native state, plus a whole lot more).
    • We have added support for several new hardware peripherals. These include the following:
      • Integrated laptop webcams w/ digital microphone
      • NVIDIA video cards on laptops, including suspend/hibernate support
      • Integrated Intel Graphics Media Accelerator 3100 on the Inspiron 530
      • Support for the Dell 1720 and 1720dn printers
    • Dell's DKMS utility can now be installed from the Ubuntu Universe repository
    • Based on customer feedback, we now have an apt repository available for updating BIOSes from Ubuntu

    Several key items have not changed:

    • We continue to work with our hardware vendors to push Linux support for the devices we sell upstream. We have made good progress in this area, and our customers should really start to see a payoff from those efforts over the next year.
    • As always, we want whatever Linux distribution you use (be it Ubuntu, Fedora, openSUSE, etc.) to "just work" on all of our hardware.
    • Our wiki page on our linux.dell.com website continues to give technical details of the supported systems, information on the device drivers used for system peripherals, details of our Ubuntu factory-installation, and information on the problems we found during our testing, with their fixes/workarounds. Please bookmark it and refer to it first for any problems or questions.

    I did see some Direct2Dell comments from people like jmxz, Mark W. Tomlinson, usr and Lem asking about how to upgrade their Dell systems with Linux to Ubuntu 7.10. Easiest way is through the Update Manager in 7.04.  Here's a walkthrough from Canonical on the process. Thanks for supporting the cause!

    In this vlog, Lionel talks to two of the engineers on my team, Amit Bhutani and Jose De la Rosa, about what we've been doing to get systems ready for this, a demo of Gusty Gibbon's new features, and more.

     Update: Several people have been asking about the reinstallation DVD ISO's mentioned in the post. We have made these available for download on the wiki. These ISO's duplicate a factory-installed Ubuntu 7.10 image from Dell for those systems listed. They have not been tested on any systems other than those listed, so they may or may not work well on other systems. Note that these ISO images DO NOT CONTAIN LinDVD, as LinDVD is a non-free application that is included in the cost of a system purchased with our Ubuntu 7.10 factory-installation. We'll make information available on how this application can be purchased after the holidays.

    <a href="http://media.dellone2one.com/dell/December2007/Gutsy_Gibbon.flv"><img src="http://direct2dell.com/photos/my_photos/images/39125/300x225.aspx" border = "0" width="300" height="225"></a><br /><a href = "http://media.dellone2one.com/dell/December2007/Gutsy_Gibbon.flv">View Video</a><br />Format: flv<br />Duration: 9:26

    Format: flv
    Duration: 9:26
    Downloads
    WMV  MP4  OGG

  • Please Welcome DellHomeOffers to Twitter

    We now have a new member to the Dell family of Twitter feeds:DellHomeOffers. By following it, you'll be able to check on the latest specials for new systems. Right now, we have special offers on XPS M1330 and M1530 notebooks, and another one for the XPS 420 desktop.

    With DellHomeOffers, we now have five Dell-related Twitter feeds. Here are the other four:

    • Dell Outlet: See our latest system offers from the Dell Outlet. You can follow here.
    • IdeaStorm: See ideas as they are submitted from the IdeaStorm community. Follow it here.
    • StudioDell: See the latest videos as they are uploaded by the StudioDell team. Follow it here.
    • Direct2Dell: See the latest posts from Direct2Dell. Follow it here.
    All of the Dell feeds are following the others... that way, you can easily find others to follow if you are interested. Would love your feedback on other kinds of Dell stuff you'd like (or don't want) to see in Twitter.
  • Linux Update: Ubuntu 7.10 and Built-In DVD playback

    Many people don't realize how young our consumer Linux client program is...we started in May this year. I've been along for the ride every step of the way - from the time we heard loud and clear that there was a need not being met by any other major PC manufacturer at the time. What started as a grass roots campaign in the Linux community was embraced by a small but dedicated team inside Dell. I can tell you that we worked fast to pull together a solution and went way outside of several processes to make Ubuntu on consumer systems a reality.  In fact, our lead lead engineer said in a message to employees, "...we really broke all the rules...so I'll apologize to Dell for that."

    I wanted to give a quick recap on the continued progress we've made with Linux on our desktops and notebooks:

    Ultimately our program is about listening and delivering customer choice. Today we offer Ubuntu in the US, UK, France and Germany. For customers in other countries interested in Ubuntu, we hear you and ask you to stay tuned. As with the regular cadence of OS improvements, Dell is working on bringing Ubuntu to more markets over time. In the meantime, tell your friends in the existing markets to buy a system now. The more we sell, the sooner we can expand the program.

    While our program is in early stages, we remain committed to creating a compelling experience for the mainstream market. 

    Today, we're adding Ubuntu 7.10 (a.k.a Gutsy Gibbon) to the Dell Consumer Linux line-up for customers in the United States.  It will also be available on the Inspiron 530 in England, France, and Germany later this week.

     Visit www.dell.com/ubuntu to order Inspiron 530 desktop or Inspiron 1420 notebook PCs with Ubuntu 7.10 pre-installed. We believe Ubuntu 7.10 is a solid step forward for both Linux enthusiasts as well as the mainstream consumer market.

    One of the key requests from customers interested in Linux is the ability to watch their favorite DVD movies. (See idea Preinstalled  Linux must play commercial DVDs from IdeaStorm user jonmca... but we ended up taking some advice from jmxz to use LinDVD). We totally agree and that's why we now include built-in DVD movie playback with all Ubuntu 7.10 systems.The experience we wanted is simple — when you put a movie in, it plays. It is easy enough for a child and an example of the steps we are taking to make Ubuntu as enjoyable as possible.

    With an impressive level of consistency, the Ubuntu OS is updated every 6 months. There's lots of new features in version 7.10. While there are too many to highlight here, some of my favorites include:

    • Cool 3-D visual effects that make your system fun to use
    • An easier desktop search engine to find documents or applications,
    • Ability to quickly switch between users and easily share a system with family members
    • Pre-installation of Flash for a better web experience (Dell added this by the way)
    • Improved recovery options with a full factory restore from hard drive and the ability to burn the system-specific recovery image to DVD media right from the user's desktop (Dell-developed as well)

    Why did it take a several weeks for Dell to get Ubuntu 7.10 in our factory? The answer is simple. With any operating system, we take "gold" code and take the time to do extensive testing on our systems to make sure that customers have as few issues as possible.

    Make sure you check out our discussion with Mark Shuttleworth, CEO and Founder of Ubuntu. Also, for those of you looking to get a deeper technical dive into Ubuntu 7.10, be sure to check out the blog post from our chief Linux engineer that focuses on desktops and notebooks. 

    <a href="http://media.dellone2one.com/dell/December2007/Hull_Shuttleworth_D2D.flv"><img src="http://direct2dell.com/photos/my_photos/images/38943/original.aspx" border = "0" width="300" height="225"></a><br /><a href = "http://media.dellone2one.com/dell/December2007/Hull_Shuttleworth_D2D.flv">View Video</a><br />Format: flv<br />Duration: 13:12

    Format: flv
    Duration: 13:12
    Downloads
    WMV  MP4  OGG

    Thanks and have a happy holiday -- I'll definitely be using DVD playback on an Inspiron 1420 to entertain my beautiful four-yearold daughter on our five-hour flight to visit the in-laws! :)

  • Latitude XT Pricing

    First off, thanks to everyone for your insights on this product.  It's a product that lots of us have put effort into and we're happy bring it to market. Since last week, we've gotten over 150 comments from Direct2Dell readers. Much of that feedback involves pricing. The same is true for in the blogosphere. jkOntheRun's James Kendrick mentioned that our starting price was high. So did Larry Dignan from Between the Lines. Kudos to Crunchgear for the best headline on the topic.

    So here's what I have to say on the issue. Probably the most important thing to note about tablet PCs is that we are talking about cutting-edge technology here.  If we just released the exact same technology as our competitors, we would be missing opportunities to drive this market to the next level - and this is an opportunity we did not want to miss.  The result is that our product does carry a slight premium to our competition (emphasis on the word "slight").

    We believe that when you take a look at like-to-like configurations AND the incremental technology (that customers have overwhelming told us they want to have), the value equation for the Latitude XT far exceeds that of competitive systems.

    We performed a price and feature compare with the Latitude XT, the HP 2710p and the Lenovo X61t.  Overall, what I found was that when you adjust for non-standard features such as Dell's standard 3 year standard warranty, the overall price delta was between 8-13%.  And while this amount is not trivial, the Latitude XT more that makes up for the difference with additional features customers have told us matter most to them.  I have summarized some of these in the table below:

    Like I mentioned before, capacitive touch is key. While both Dell and Lenovo offer touch capabilities, it's all about the technology.  Dell outperforms Lenovo in customer preference testing, response times and outshines the X61t with our responsive digitizer providing a more accurate experience with fewer false touches and greater durability.

    One of the advantages of bringing a product to market after the competition is tapping into how customers use and value the product.  Aspects like brightness touch capabilities and weight can really make a difference in real-world environments (hospitals, classrooms, sales engagements, etc.).  That's why Dell took great pains to design a system that addresses these key pain points.

    You can expect future threads and videos coming out in the near future to further explain and show how the Dell Latitude XT is the new standard for tablet computing.  In the meantime, we've also posted more information at www.dell.com/tablet.

    Please keep the feedback coming.

  • Update on Zune Orders

    Since my first post on the topic, some customers are still having problems with their orders. There are two different Dell Community Forum discussion threads happening here and here.

    The main issue in those threads is that some customers are receiving estimated ship dates of late January. We expect the remaining orders to ship by the end of next week. I apologize for the inconvenience. 

    As I mentioned before, we no longer have brown Zunes and that we will substitute a different color for all remaining orders. Thanks again for your patience.

More Posts Next page »